Amazon Admits It Whiffed On Fire Phone Pricing

Amazon Admits It Whiffed On Fire Phone Pricing

Amazon planned to cut the price of its much ballyhooed smartphone at some point, but the retail giant moved faster than anticipated, an Amazon executive admitted Wednesday.The Fire Phone, released in late July, was initially priced at $199 with a two-year contract. When it was announced, critics wondered why Amazon would aim so high. The phone didn't seem better than similarly priced premium phones from Apple and Samsung. Why would those companies' rabidly loyal fans -- Apple and Samsung control over 70 percent of the U.S. smartphone market, according to comScore -- make the switch to a new phone and operating system?


Comments

Popular posts from this blog

Restaurant POS system in Nepal

Restaurant POS software Price in Nepal